About Us

Morgan Fix Creative is a founder-led creative development studio shaping leisure destinations and immersive experiences from strategy and masterplanning through design development, production and delivery.

Morgan Fix as a child at Europa-Park — the origin story of Morgan Fix Creative

Our Story

Discover Our Journey So Far

Growing up in Alsace, Europa-Park was the highlight of the year. Every visit left the same impression: a world built entirely to make you forget the real one. I never wanted to leave.

My first professional path took me somewhere completely different. I completed studies in healthcare before realising that the work I wanted to build my life around was spatial, creative and experiential. I retrained across architecture, interior design and urban planning, developing the technical foundation I knew I would need to turn ideas into places.

That path eventually brought me to Europa-Park, where I contributed to projects including Rulantica and the reconstruction of Pirates in Batavia. What had started as a childhood fascination became a profession — and a way of understanding that memorable experiences depend on much more than creative ideas alone.

Working internationally across Europe and the Middle East broadened that perspective. Theme parks, attractions, hospitality, immersive experiences and destination-scale projects all reinforced the same lesson: strategy, guest experience, spatial design, technical development, budget and production cannot be treated as separate conversations if the final experience is going to work.

What began as an independent practice in France gradually evolved into Morgan Fix Creative: a founder-led creative development studio built around that principle.

Today, I lead the studio’s creative direction and remain directly involved in the strategy, design intent and key decisions that shape our projects. Around that leadership, Morgan Fix Creative structures the design, technical and production expertise required for each commission, working alongside client teams, architects, engineers, operators, specialist consultants, fabricators and vendors.

The objective is simple: define the right opportunity, create the experience, develop it into something buildable and financially realistic, and protect the creative intent through production and delivery.

Where We Work.

Three sectors. One creative development approach.
We work where experience, place and operations meet — connecting strategy, design and delivery to create destinations that are compelling for visitors, coherent for operators and grounded in the realities of budget, fabrication and construction.

01

Theme Parks, Visitor Attractions & Cruise Leisure

Morgan Fix Creative develops themed experiences for theme parks, visitor attractions and cruise leisure, from early concepts to design development and delivery. We shape themed areas, guest journeys, scenography and spatial environments with operations, visitor flow and fabrication in mind.

02

Immersive Retail, F&B & Themed Hospitality

Morgan Fix Creative designs immersive retail, F&B and themed hospitality as part of the wider destination experience. We combine guest journey, storytelling, spatial identity and operational needs to create memorable environments that are distinctive, buildable and practical to operate.

03

Experiential Districts & Destination Masterplanning

Morgan Fix Creative helps shape experiential districts and leisure destinations through experience-led masterplanning. We define vision, programming, zoning, capacity, flows and guest journeys, connecting attractions, hospitality, F&B, retail and public spaces into one coherent destination.

Founder-Led.
Built Around the Project.

Morgan Fix Creative is led directly by founder Morgan Fix, providing continuity from the first strategic decisions to the final creative outcome.

Morgan remains personally involved in creative direction, design intent and the key decisions that define each project. The studio then scales its project team around the scope, bringing together the appropriate design, technical and production expertise and integrating with the wider client and delivery team.

This model keeps senior creative leadership close to the work without limiting the project to the capacity of a single individual.

Creative Leadership

Founder-led strategy, creative direction, masterplanning, experience design and key creative approvals from Morgan Fix.

Project Teams

Design and development expertise structured around each commission, with the team adapted to the project’s scale, disciplines, programme and delivery requirements.

Integrated Delivery

Direct collaboration with architects, engineers, operators, specialist consultants, fabricators, vendors and contractors to carry the Creative Intent through development, production and delivery.

Let’s Create Together

Planning a new destination, transforming an existing leisure asset or developing an immersive experience?

Morgan Fix Creative can join the project from early strategy and masterplanning, during concept and design development, or when the creative intent needs to be protected through optimisation, production and delivery.

Tell us what you’re building, where you are in the process and what you need to make it happen.

Discuss Your Project