Theme Park & Attraction Design
Creative concepts, themed environments and on-site art direction for new attractions and existing parks.
Attraction Design for Regional and Independent Parks
You don’t need an in-house creative department to develop a distinctive attraction. Morgan Fix Creative helps regional and independent parks create new experiences and refresh existing attractions, with attention to park identity, available space, budget and daily operation.
We also collaborate with larger operators and established project teams. Our work connects storytelling and spatial design with ride interfaces, scenic production and installation, maintaining creative continuity as the project takes shape.
Planning a wider park expansion or a new leisure destination?
Selected Projects
Valkyrie, Festyland
Creative design and on-site art direction for Festyland’s new Viking-themed coaster. Morgan Fix Creative developed the attraction environment, collaborated with Vekoma on train design and colours, and carried the scenic vision through supplier coordination, prop sourcing and on-site installation.
Pirates in Batavia, Europa-Park
Morgan Fix contributed as a designer and second art director to the reconstruction of Europa-Park’s Pirates in Batavia. His work supported the development and delivery of the scenic environments within this major boat-based dark ride.
SeaWorld Abu Dhabi
Working with Aspen Creations, Morgan Fix provided art direction for themed environments at SeaWorld Abu Dhabi. His contribution included design development, mock-up reviews and on-site artistic supervision across areas including Rocky Point, Polar Ocean and Endless Ocean.
From Concept to Creative Delivery
01
Concept & Experience Design
Attraction concepts, storytelling, themed environments and visitor journeys. We establish the creative direction and spatial layout around your audience, site and operational brief.
02
Design Development
Plans, elevations, material palettes, scenic details and design intent packages. We develop the information needed to support supplier pricing, technical coordination and fabrication, according to the agreed scope.
03
Creative Delivery Support
Supplier coordination, sourcing, sample and mock-up reviews, and on-site art direction. We help carry the creative intent through fabrication and installation, resolving adjustments with the project team.
From Design Support
to Turnkey Delivery
Appoint us for a specific design phase, continued creative leadership or a turnkey package covering the agreed project scope. We bring together the designers, architectural partners, technical specialists and fabricators needed to deliver it.
Morgan remains your lead creative contact throughout the commission. We can integrate your trusted suppliers or assemble the delivery team, with responsibilities and procurement arrangements established at the outset.
The design process follows the needs of the project. Some commissions require extensive design development and documentation; others benefit from schematic design followed by close collaboration with fabricators and active on-site art direction.
Working Together
Can we appoint you for concept design only?
Yes. We can support a specific phase, from initial concepts to design development, or provide continued creative leadership through production and opening. The scope is agreed around your project’s needs.
Can you work with our existing architects and suppliers?
Yes. We collaborate with your appointed architects, engineers, ride manufacturers and scenic contractors. We can also involve our partner Enigami Factory for architectural support. Our scope can cover concept design, design development and on-site art direction, with responsibilities agreed around your project.
Do you work on existing attractions and parks?
Yes. We can help refresh an attraction, redesign its queue, develop a themed land or improve the coherence of an existing environment, taking account of site constraints and operational requirements.
Do you work internationally?
Yes. We collaborate with operators and project teams internationally, combining remote design coordination with site visits and on-site art direction where included in the commission.
Can you deliver a complete project?
Yes. We can structure a turnkey design-and-delivery package with specialist partners for an agreed scope. We can also provide creative leadership while you retain direct contracts with selected suppliers. The delivery model is established around your project, team and procurement preferences.
Tell Us About Your Project.
Planning a new attraction, developing a themed land or refreshing an existing experience?
Tell us about the site, your ambition, the current project stage and your target opening date. If you have an indicative budget or an existing brief, include it so we can discuss an appropriate scope of work.